UNIVERSIDAD CATOLICA DE EL SALVADOR
DEPARTMENT OF HUMANITIES
ADVANCED ENGLISH TERM ll-2014
UNIT 7: ADVERTISING AND CONSUMERS
Objectives : At the end of this unit students, will be able to:
a) To know how to give shopping advices
b) To identify which products are used frequently in our daily and which type of the companies use for effective results (web, television, radio, etc)
c) To describe som good and bad habits that we use as consumers have when we buy something.
Warm Up
To introduce the topic the teacher has to, teacher has to ask students about some famouse products that we can see in some advertising products like coca cola , telephone advertisement of different companies some products that are offered by some supermarket, etc stduens have to discuss which type of advertising these companies use. and they have to decide which is the most effective and why in groups of three they have to invent a new product and they have to share their product with their classmates they have to decide which type of media they would like to use for the product and explain why ( teacher can bring some labels of diffrent products)
Presentation
Do page 76 a 77 of book
Discuss your reaction to the Adds of page 78. SS have to read the first paragraph.
Grammar
PASSIVE FORMS OF GERUNDS AND INFINITIVES
PASSIVE VOICE OF GERUNDS
Gerunds Passive Voice
Being + Past Participle
1. She enjoys being photographed ( note : ¨enjoys" is the manin verb , " being photographed is the gerund
2. He hates being photographed ( he does not like to have his picture taken.
3. Her baby likes being held.
4. Being served quickly is important for custumers in a restaurant.
PASSIVE VOICE OF INFINITVES
1. He wants to be fed. ( The mother will feed the baby)
2. She wants to be paid for her tea.
3. She likes to be seen wearing purple hair.
4. He needs to be given a long prison sentence because he is a very dangerous person.
5. This guitar needs to be tuned. It sounds horrible.
6. They expect their baby to be born in November.
Rephrase the parts of the senteces with a passive gerund . Add a preposition when necesary.
1. She does not like it when people tease her.
She _______________________________________________________________
2. Most people don´t steel because they are afraid that someone might catch them.
Most people donts steel ________________________________________________________________
3. To be told you are no good can destroy your confidence.
______________________________________________________ your confidence.
4. I hate when people ask me follish questions.
i hate _________________________________________________________
5. Its dangerous to use the equipment if no one instructs you.
It´s dangerous ___________________________________________________________
6. She was very angry that they kept her waiting
She was very angry __________________________________________________
Work on page 78 and 79
PERSUADE SOMEONE TO BUY A PRODUCT
The teacher will bring foue different products or objects to the class.
Directions: Teacher will ask students to make groups of four and will hand them one of the objects. They have to create an add try to sell the product to their classmates. They will have 10 monutes to create the add for the product, then choose one memeber of the group to sell the product do this with the different groups. At the end ask them to choose the one that caught more their attention.
GUESS THE MEANING
Write the words from the activity A page 80 vocabulary on the board ask students to guess the meaning after it, give the real meaning and compare their thoughts.
DEVELOPE ACTIVITY B FROM PAGE 80
ACTIVITY C PAGE 81
.Before students listen, have them say what products and brands the advertisement are for.
. Point out that more than one technique may be used in each add.
. Model the first item with the class. Have students listen to the first add and write the advertising techique use. Have students discuss their choices in pairs.
. To review as a class, have a volunteer share and support his or her answer.
. Follow the same procedure for the other two adds.
DESCRIBE CONSUMER SHOPPING HABITS
Make question to your students if they like to buy things because of their brand or if they really need to buy a certaing item. Then ask them to read the article COMPULSIVE SHOPPING : THE REAL COST . Page 82
DEVELOPE ACTIVITY C PAGE 82
RELATE TO PERSONAL EXPERIENCE
Discuss the following question about the reading in group of three from activity D page 83
ACTIVITY A PAGE 83
Ask the student to take the self quiz and check the statements that are true for them. At the end ask them to share the results.
Wrap Up
Create a class newsletter with articles about consumer shopping habits and responsable shopping.
Homework
Explain an article you read
Summarize and paraphrase another persons ideas from the wrap up by exchanging papers.
No hay comentarios:
Publicar un comentario